Analysing two websites Essay Example | Topics and Well Written Essays - 4000 words

Analysing two websites - Essay Example The site features and other characteristics are noted to its full length for the comparison. Amazon’s homepage provides the user with an overview of their whole site, which is vitally important as (Nielsen, 2002) explains "The homepage is your companys face to the world." As recommended by Nielsen (2002) Amazon has used a tagline to capture and communicate the essence of the company; making the sites purpose immediately clear â€Å"Amazon.com: Online shopping for electronics, apparel, music, books, DVDs & more.† Their logo is also apparent, boosting brand awareness, differentiating identity from competitors and providing familiarity to users. It can be found in the top left hand corner of the homepage, showing standard HTML conventions have been adopted. Guerrilla marketing is a corner stone for only books on marketing and the site is not that usable for frequent visits in comparison. The HTML conventions are not followed for wide practice however it provides detailed information about every marketing journal about marketing and presentation abilities. Amazon site is inked with major products like books and every site featuring essential products like books and other resources is interlinked for purchase. Amazon use standard blue hyperlinks, tab navigation, browse box, graphics and a search input box to help users interactively navigate the site, in a simple, easy to use fashion. Key worded category hyperlinks, emphasise product variety and the sites most important sections. Amazon is a path-based homepage; we recommend duplicating this approach to split the audience immediately into interest groups and to offer them specific, more relevant information in menu pages deeper within the site. (Lynch and Horton, 2002.) Amazon reveals real site content (Nielsen, 2002) offering easy access to recent homepage features. Homepages are updated regularly; visual graphics are kept meaningful and often

Abortion the topic of debate in the media Essay

Abortion the topic of debate in the media - Essay Example I am prepared to argue that abortion should not be legalized as instead it becomes common, takes away the value of human life, is not a 1 person issue, and it in fact causes women in some countries to be less free. In Mascle’s article she believes that in our society the illegalization of abortion is just another way to keep men at the top and women struggling at the bottom. She believes that taking the woman’s right to say no to giving birth to an unwanted child away gives men the upper hand. This in turn leaves women once a gain feeling powerless. She says, â€Å"Pregnancy and child care have long been ways that men have controlled and dominated women as well as restricted their education and professional lives (Mascle, 2).† She also believes that this not only works to dominate women but it also targets the poor and underprivileged. Mascle also believes that instead of spending a vast amount of money on trying to make sure that abortion is illegal, organizatio ns and individuals should be using this same money to help. She thinks that this money could be used to help the already helpless and needy children and disadvantaged women we have in our world. A third reason Mascle states in her article for the legalization of abortion is that women should not have to be forced to go through the physical procedure of giving birth. She says, â€Å"Pregnancy and child birth is a physical ordeal that can have a lifelong impact on a womans mental and physical health and well being (Mascle, 2).†